The Window Professor
Sales Rep Recruitment · Hiring Campaign
Version 2 · Jeff's Voice

Hiring Closers — UGC Shoot Script

Jeff on camera, talking the way he actually talks. Recruit the proven, burned-out closer: lead with the dream day, anchor the faith and family culture, send the rookies away. Record every block, then mix and match into 60 ads.

📱 9:16 Vertical 🎙️ Talking Head (Jeff) ⏱️ 15 clips to record 🧩 60 possible ads

🎬 How to record this — please read first

📱
Film it VERTICAL — 9:16 (phone held upright).Hold the phone straight up and down, portrait mode, not sideways. These ads run on Reels, Stories, and TikTok, which are all vertical. A horizontal (sideways) video can't be used and would have to be reshot.
🎙️
Clear audio is everything — use a microphone.A clip-on lav mic that plugs into the phone is ideal. Even wired earbuds with a mic, or AirPods, beat the phone's built-in mic. Record in a quiet room with no echo, fan, or background noise. Bad audio kills an ad faster than anything else — if people can't hear Jeff clearly, they scroll. This is worth getting right.
💡
Quick wins:Good light on the face (face a window), frame Jeff from the chest up, look right at the lens, and reshoot any take with noise or a stumble. Authentic beats polished, so don't over-rehearse.
Questions on any of this? Reach out to Spencer anytime.
The big idea: Talk straight to the closer who's good but worn out. Feast-or-famine leads, the eight-in-the-morning-to-ten-at-night grind, the 65-mile drive to a house where nobody's home. Sell the dream day (confirmed appointments sent to his phone, real money, a real life), anchor it in the faith and family culture that's genuinely Jeff's, and send the rookies away hard so the calendar fills with proven winners only. Written in Jeff's own cadence: "I'll be straight with you," "shoot," "you know," concrete numbers, no corporate polish.

⚠️ Read before you launch: this is a Meta "Special Ad Category" (Employment)

Recruitment ads play by different Meta rules than homeowner lead-gen. Miss this and the ads get rejected or the account gets flagged.

🎣 Hooks

0–3 seconds each · record all 10

Two-beat structure now: a uniform callout that names the audience by identity in the first second (so the right guy's ears perk up and nobody else's), then the diverse hook. The callout is also its own testable variable.

🔊 The Callout (Beat 1) — record each as its own clip so you can A/B it

Recommended (default in every hook below): "Hey, in-home sales reps."
Test B (geo filter): "Hey, sales reps in the Grand Blanc area."
Test C (skill-forward): "Attention closers. If you sell in the home for a living…"

Film all three openers separately. They each edit onto any of the 10 hooks below, so you can test the callout without re-shooting hooks. Engine becomes Callout × Hook × Body × CTA.

1
Direct call-out
"Hey, in-home sales reps. If you're sick of driving 65 down the highway to a house where nobody's home, listen up."
2
Pain
"Hey, in-home sales reps. You can sell. So why are you still leaving at eight in the morning and not getting home till ten at night?"
3
Feast-or-famine
"Hey, in-home sales reps. One week you've got too many leads, the next week you've got nothing. I fixed that."
4
Money + life
"Hey, in-home sales reps. Want to make two hundred grand and still be home for dinner?"
5
Repel-first
"Hey, in-home sales reps. This isn't for a rookie. I want a proven winner, and that's it."
6
Hot take
"Hey, in-home sales reps. Most window and deck companies burn their best closer right into the ground. I do the opposite."
7
Identity
"Hey, in-home sales reps. If you're done canvassing, done with home shows, done chasing your own leads just to eat, keep watching."
8
Local
"Hey, in-home sales reps within fifty miles of Grand Blanc. You've sold windows or decks? Then this one's for you."
9
Owner direct
"Hey, in-home sales reps. I'm Jeff, I own The Window Professor, and I'm hiring. But not just anybody."
10
Curiosity / contrast
"Hey, in-home sales reps. Two confirmed appointments a day, sent right to your phone. No canvassing, no home shows. Here's the catch."

🥩 Bodies — "The Meat"

20–30 seconds each · record all 3

Same shirt and same spot as the hooks so any hook cuts onto any body.

A
The offer / the dream day
"Look, I'll be straight with you. You show up to two, maybe three confirmed appointments a day, all inside about fifty miles, sent right to your phone. No cold calling. No canvassing. No standing around a home show all weekend. None of that chasing your own leads just to eat. You spend four, five, six hours in front of fresh homeowners who are actually ready, you do your thing, and shoot, you're home for dinner. You're not pulling in the driveway at ten o'clock. Better commission, overages, bonuses every quarter and every year, and a real gas card. A literal gas card, not some reimbursement form. If you can close, you'll make more here and work less. That's the whole deal."
B
The values / culture
"Now, money matters, I get it. But I've always believed there's more to life than just making a dollar, and I run my company that way. I expect my guys to have a life. To be there for their kids, their grandkids, their families. To take a weekend without asking permission. We're a tight crew. We camp together, we float the river, we throw a party up north every summer. I was raised in the church, my dad's a minister, and to me this work is a way to be a testimony to who you serve. We bend over backwards for our homeowners, and you know what, it always pays us back tenfold. If that sounds like your kind of place, you'll fit right in here."
C
Who this is / isn't for (repel + proof)
"Let me be straight about who I want. I want a proven winner. Somebody who's already written a million, a million and a half, two and a half million in sales, and can show me the statements to back it up. Your income statement, your ledger, whatever you've got. If you've sold windows, doors, siding, or decks for somebody else and you've done the numbers, you can do it here. But if you've never sold a window or a deck in your life, I'll be honest with you, this isn't your spot, and that's okay. I'm not going to be on the bottle with you walking you through every single step. I'll show you our tools and how we do things, but I'm hiring a closer, not teaching one from scratch."

📣 Calls To Action

5–10 seconds each · record both
1
Soft fit
"If that sounds like your kind of place, tap the link, fill out the quick application, and grab thirty minutes with me. We'll see if it's a fit."
2
Hard / scarcity
"Proven winners only. Tap the link, show me your numbers, and pick a time to talk. I only need one or two, so don't sit on it."

🧩 How It Comes Together

3 Callouts×10 Hooks×3 Bodies×2 CTAs=180 combos
  • Shoot order: the 3 callout openers first (back-to-back), then all 10 hooks, then the 3 bodies, then the 2 CTAs. Same shirt and spot throughout.
  • Consistency: identical wardrobe and setting so any callout cuts onto any hook, and any hook onto any body.
  • Delivery: talk to one person, the burned-out closer, not the lens. Real beats polished. Let the "you know" and "shoot" stay in.
  • Naming: WP_CO-A · WP_H03 · WP_MA · WP_CTA01 → WP_FIN_COA-H03-MA-CTA01
  • Test plan: lock callout A + one body + one CTA, rotate hooks first to find the winning angle; then A/B the callout opener on the winning hook; then test bodies.

📝 Ad Copy (Post Text)

pick one per ad
① Pain-led
Primary: Sick of leaving the house at 8 in the morning and not getting home till 10 at night, just to drive 65 down the highway to a house where nobody's home? I'm hiring 1 or 2 proven in-home sales reps at The Window Professor. 2 to 3 confirmed appointments a day, sent right to your phone, all inside 50 miles. No canvassing. No cold calling. No chasing your own leads. Make $200K and still be home for dinner. Proven winners only, and yes, I'll want to see your numbers.
Headline: Hiring Proven Closers. $200K. Leads Sent to Your Phone.
Description: Windows & decks. Within 50 mi of Grand Blanc, MI.
Button: APPLY_NOW
② Value / identity-led
Primary: There's more to life than just making a dollar. I built The Window Professor so my sales team can make great money and still have a life. Be there for your family. Take the weekend. We hand you 2 to 3 confirmed appointments a day and you go close. We're a faith-driven, family-first crew near Grand Blanc, MI, and we're looking for 1 or 2 proven closers who can back up their track record.
Headline: Make $200K Closing, and Still Be Home for Dinner
Description: Confirmed appointments sent daily. No canvassing.
Button: APPLY_NOW
③ Repel / direct
Primary: This one isn't for everybody. I'm hiring 1 or 2 in-home sales reps at The Window Professor, but only proven winners who've already written $1M+ and can show me the statements. Sold windows, doors, siding, or decks and tired of the feast-or-famine grind? Here's a better deal. 2 to 3 confirmed appointments a day, a real gas card, better commission, quarterly and yearly bonuses, and benefits that grow the longer you're here. Inside 50 miles of Grand Blanc, MI. Never sold before? No hard feelings, keep scrolling.
Headline: Proven Closers Only. The Window Professor Is Hiring.
Description: $200K. Leads delivered. A real work-life balance.
Button: APPLY_NOW